November 2nd, 2009

MISSION STATEMENT
SINO WESTERN GROUP CO

The purpose of this Mission Statement is to provide clear business goals and intentions for a renewed business development effort in China, focusing on Liaoning, Shandong, Heliongjiang and Jilin provinces as well as Tianjin and Hong Kong SARs.

It is our intention to identify and establish business arrangements with smaller Canadian businesses, especially in the production of fine spirits – like grappa and maple syrup liquers, as well as special consumer items with a high Canadian content, with a view to offering a practical entry process into the China market for B2B and B2C channels. On the other hand, we will enter into relationships in China to support the legal importing of these Canadian goods through select Chinese ports of entry beginning in Dalian and Qingdao.

Since Business ESL is so much in demand in China, we are currently confirming an China agency arrangement with ACT360 for the sale of iBT materials in China non-exclusively. We are developing person to person connections in China that will get this sales channel re-aligned and restarted.

Web services are expanding at a great rate on the Chinese Web. So we are negotiating, with good prospects of success, a reseller arrangement with Webnames.ca and .tel for China. To deliver to this key business sector we have a base of established partners who are active on the China Internet already and will be our delivery base for these services in Mandarin.

For now we will focus on product and technology movement from Canada to China. But we recognize that a counter flow from China to North America should be feasible. We view our involvement as agents and facilitators. We will be using e-commerce and viral marketing in China to the maximum possible. We currently have a small equity position in a Dalian based outsourcing and web business as a point of departure for our China based Internet businesses.