March 4th, 2010

Digital measurement firm comScore released a study today highlighting the rise in social media access via mobile phones and offering some comparison metrics for some of the biggest social networks and their usage on mobile devices

ComScore measured the changes in both mobile browser access to social networks and the access numbers to specific social networks from January 2009 to January 2010.

Some highlights:

– 30% of smartphone users accessed social networks via mobile browsers — this was up from 22.5% in 2009.

- Total social networking access via mobile browsers on all mobile phones rose to 11.1% — this was up from 6.5% in 2009. Most of this growth was in the smartphone usage.

When it comes to specific social networks, Twitter and Facebook both had increases in mobile browser usage in the triple digits. Twitter usage via mobile browsers was up 347% while Facebook mobile browser usage was up 112%.

It will be interesting to see how mobile plays out in the social networking space.

Until Next Post…

February 25th, 2010

The ‘land down under’ is known for its beautiful beaches, unbelievable surfing and its great hospitality.  But what about Mobile?  With a population expected to reach 21 million by the close of 2010 – what trends are emerging in the land down under in light of mobile?  The best place to measure Australian growth is to start . . . Continue reading »

February 18th, 2010

With all the questions swirling around the smart phone market – I found an excellent article below by ChangeWave.
Indeed, these are heady times for the smart phone market, with consumer buying plans near record levels. Moreover, electronics spending in general shows signs of a pick up. But what impact are the new Apple iPhone 3GS . . . Continue reading »

February 12th, 2010

 
The 2010 Vancouver Winter Olympics are now upon us, with opening ceremonies scheduled to begin at 4:00 PM PST.
With an international event like this – we are sure to find ‘new’ iPhone Applications designed specifically for the event.
What about a ‘Top 10′ list?  For those of you who are going to the games – I . . . Continue reading »

February 10th, 2010

After being “blown away” by the amount of mobile Web traffic NBC Universal received during the Beijing Olympics, NBC officials say the network is “investing even more heavily in mobile for the Vancouver 2010 Olympics.”
Industry observer Tricia Duryee wrote that in the summer of 2008, the Olympics were considered one of the largest digital events to . . . Continue reading »

February 8th, 2010

Okay - the sun is starting to set on Super Bowl 44.
As we move on – as a last post I thought some people might enjoy knowing the ‘numbers’ that made up Sunday’s Super Bowl
HOW MUCH FOOD WAS CONSUMED?
8 million: Total pounds of popcorn consumed on Super Bowl Sunday.
28 million: Pounds of potato chips consumed.
53.5 million: . . . Continue reading »